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Social Entrepreneurship
Members
Knowledge
Overview
Customer centricity
Introduction and method
Prepare
Discover
Design
Implement
How IKEA turns customer insights into action
People and culture
Asking for and receiving feedback
Building trust
Connecting the parts
Dialogue
Explaining the culture model
IKEA Values
Routines and rituals
Support and challenge
The culture model
Translating values into behaviours
Understanding engagement and motivation
Understanding stress
Value-based habits
Values and recruitment
Values-based decision making
Values-based nudging
Scaling
How IKEA approaches building and scaling a brand
How IKEA approaches scaling into new geographies
How IKEA expands within an existing market
IKEA story of scale
Social Labs
Overview
Design a Social Lab
Host a social lab
Social Labs toolkit
Download the toolkit
Case study
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Shop at IKEA?
Choose your IKEA retail website
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Search here...
Clear
Back
Shop at IKEA?
Choose your IKEA retail website
Members
Knowledge
Overview
Customer centricity
How IKEA turns customer insights into action
People and culture
Asking for and receiving feedback
Building trust
Dialogue
Explaining the culture model
IKEA Values
Routines and rituals
Support and challenge
The culture model
Translating values into behaviours
Understanding engagement and motivation
Understanding stress
Value-based habits
Values and recruitment
Values-based decision making
Values-based nudging
Scaling
How IKEA approaches building and scaling a brand
How IKEA approaches scaling into new geographies
How IKEA expands within an existing market
IKEA story of scale
Social Labs
Overview
Design a Social Lab
Host a social lab
Social Labs toolkit
Download the toolkit
Case study
IKEA Social Entrepreneurship
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IKEA Social Entrepreneurship
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